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Qualification - OTHM Level 7 Diploma in Accounting and Finance

Unit Name - Strategic Financial Management

Level - Level 7

Unit Reference Number - H/615/3242

Unit Credit - 20

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Unit Aims

The aim of this unit is to develop learners' understanding of planning and managing the use of an organisation's financial resources. Learners will understand the importance of attaining business objectives and maximizing shareholder return. Learners will gain a working knowledge of business strategy design and the production of comprehensive business plans.

Learning Outcome 1: Understand the significance of strategic management and decision making to the performance of a business organisation.

Answer: Strategic management and decision making are of paramount significance to a business organization's performance as they provide a clear direction, align resources, and foster adaptability in a dynamic environment. Effective strategic management involves formulating and implementing overarching goals and initiatives, enabling the organization to anticipate future challenges and opportunities. Coupled with sound decision-making processes, this ensures that choices made at all levels contribute to the strategic objectives, optimizing resource allocation, enhancing operational efficiency, and ultimately leading to improved financial performance, a stronger competitive advantage, and long-term sustainability.

Learning Outcome 2: Understand key financial theories.

Answer: Key financial theories provide frameworks for understanding how financial markets operate, how assets are valued, and how investors make decisions. The Efficient Market Hypothesis (EMH) posits that asset prices reflect all available information, making it impossible to consistently outperform the market. Modern Portfolio Theory (MPT) focuses on how investors can construct diversified portfolios to optimize returns for a given level of risk, emphasizing the benefits of diversification. The Capital Asset Pricing Model (CAPM) builds upon MPT by providing a way to calculate the expected return of an asset based on its systematic risk (beta) relative to the market. These theories, while having their critics and limitations, are fundamental to the study and practice of finance, influencing investment strategies, risk management, and asset pricing models.

Learning Outcome 3: Be able to apply stakeholder analysis and corporate valuation techniques.

Answer: Applying stakeholder analysis and corporate valuation techniques are crucial for strategic decision-making. Stakeholder analysis helps in identifying and understanding the interests and influence of various parties (e.g., shareholders, employees, customers, regulators) who can affect or are affected by the organization's decisions. By mapping these stakeholders, a company can better tailor its strategies and communications to gain support and mitigate potential resistance. Simultaneously, corporate valuation techniques, such as discounted cash flow, comparable company analysis, and precedent transactions, are used to determine the intrinsic or relative worth of a business. Integrating these two approaches allows a company to make strategic decisions - like mergers, acquisitions, or major investments - that not only aim to maximize shareholder value (informed by valuation) but also consider the broader impact on and reactions from its key stakeholders, leading to more sustainable and ethically sound outcomes.

Learning Outcome 4: Understand the role of culture in strategic decision making.

Answer: The culture of an organization significantly shapes its strategic decision-making processes by influencing values, beliefs, and norms that guide how individuals and teams approach choices. A risk-averse culture might lead to more conservative strategic decisions, while an innovation-driven culture could encourage bolder, more forward-looking choices. Organizational culture affects communication, collaboration, and the acceptance of new ideas, ultimately impacting the speed and quality of strategic decisions. A strong, aligned culture can facilitate quicker and more cohesive decision-making in support of the overall strategy, whereas a misaligned or weak culture can lead to inconsistencies, resistance to change, and suboptimal strategic outcomes.

Learning Outcome 5: Understand performance measurement systems.

Answer: Performance measurement systems are vital tools that organizations use to track, evaluate, and improve their progress towards strategic goals. These systems involve identifying key performance indicators (KPIs), setting targets, collecting data, and regularly reporting on performance against those targets. By providing quantifiable insights into various aspects of the business, such as financial health, operational efficiency, customer satisfaction, and innovation, performance measurement systems enable informed decision-making, identify areas for improvement, and ensure accountability across the organization, ultimately driving better overall performance and the achievement of strategic objectives.

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Scenario

You are required to choose a business organisation with which you are familiar in order to identify the organisation's competitive strategies.

In addition, you are asked to identify different business organisations in a similar industry to allow for informative comparisons to be made.

You are advised to check with your tutor that your choice of business organisations is appropriate.

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Task 1 - Business Report

Prepare a business report, to be presented to the Directors of your chosen company.
You must include the following in your business report:
2. An analysis, using relevant academic theories, of internal and external organisational factors affecting your chosen business organisation.
3. An evaluation of the business resources in your chosen business organisation that are used to meet its organisations objectives.
4. An evaluation of key performance measurement systems.
5. An explanation of the financial analysis techniques used by business organisations.
6. An application of financial analysis systems and techniques to assess the financial performance of the final accounts of your chosen business organisation. For comparison, you should assess the Annual Reports of at least two of the business organisations that you have studied.
7. An explanation of the role of culture in creating a strategy.
8. An analysis of the role of change management.
9. An analysis of the role and effect of culture on change management.
10. An evaluation of key financial theories.
11. An assessment of strategic implementation techniques using balanced scorecard and portfolio management tools.
12. An application of stakeholder analysis for your chosen business organisation.
This should include:
- An analysis of the significance of stakeholder analysis.
- An analysis of business expansion methods and their impact on stakeholders.
- An application of stakeholder analysis to your chosen business organisation.
- Return and risk computations.
- An explanation of the concepts of corporate and business valuation techniques.

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